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You see our clothes, you know it is all black. So let’s get to the fundamental question, why should we wear black? It’s not the same as the Time’s Up movement. Although, it can be one of your reasons. But we’ll get to that a little later.

Black is a statement colour. It’s bold, it’s powerful and yet, it’s elegant & simple. Slipping into any piece of black clothing you’ll feel stronger. Don’t you feel like you can take on the world in your favourite black dress/shirt? It’s the depth of the colour that makes you feel so.


Poker face dress – Sleeveless side pocketed dress with kantha
Explorer Jacket – Long Linen Jacket
Rainy Day Pants Linen Flared Pants

Black is a timeless colour. Ever since it came into the fashion industry, black has never died out and nor will it. It’s a standard in the fashion industry, and hence, the line “*insert any colour* is the new black”.

Black affects your mind. Whether you want to consider it a negative or positive that’s completely up to you. But we think that black is positive colour, it exudes strength & power. It’s also a veil to create a barrier between you and the outside world and the negativity it launches on you. Shut out the bullsh*t, you don’t need it. Don’t be afraid to be different, don’t be afraid to stand out. Black adds mystery; when people don’t understand you, they generally tag you as mysterious. So be mysterious, keep them guessing and you be yourself!

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Remember the witches from the fairy tale books we read as children? We always felt so terrible for the damsel who was chased around by the old evil witch who wanted to destroy her for her youthfulness and beauty. Let’s look at the life of a witch she’s independent, she doesn’t need anybody to rescue her from her terrible fate, she’s technically trying to find her own (true devouring another person isn’t the way to go but still). She’s learned & philosophical, she reads about spells and potions. She’s a gal who can really look out for herself. She’s generally just tired of those around her, she’s unsatisfied by the world around and wants to change it for her sake.

As a child I wanted to be just like the pretty little princess who was rescued by the handsome prince and everything was all rainbows and butterflies. But when I read between the lines of these children’s stories I resonate more with the witches and I guess most of us do.

In today’s world witches are a bit different, over the years, the word has changed to “bitches”. Anybody who is unaccepted by the norm are bitches. If you are familiar with Melissa Lozada-Olivia’s viral slam poetry you know what I’m talking about; the ‘stuck-up bitch’, anybody who has strong opinion and decides to stick with it. These women unapologetic about who they are, and why should they be? How can you create a revolution, a change without being a bitch? 

You can’t expect somebody to come save you from everything you dislike. Being a damsel in distress waiting to be rescued doesn’t get what you want. Sometimes you need to “Grab ‘em” by yourself.


So whether you’re known as a bitch or if they still use the term witch, don’t fret, they’ll call you one regardless. Just own up to it, maybe you’ve struck a nerve somewhere. Just keep being yourself!

We’re giving a tribute to these bitches/witches. All the clothes you see in this blog and more are on the Crafty Bitches Sale

The general thought around a woman dressed in all black clothes is “she’s a Goth” or “she’s Angry”. Why is it that we have these generalization or in fact why do end up stereotyping people for the worst based on what they look like or wear? Black isn’t meant for just certain people, it’s for everyone. Most cultures consider black a sign of bad omen, hence at most “auspicious” occasion black isn’t the first choice for clothing.

Taking Indian culture as an example, black here has an evil connotation, black lacks desirability black has all sorts of negative connotations attached to it. Does it mean that a person wearing black invites evil spirits or negative vibes? Of course not, a person in the most brightly coloured clothes can do that! These age old beliefs should be stopped, and be forgotten. But then people are becoming more & more immune to it, globalization has influenced our ideas about black. Now we relate black to power and dominance! If we take a moment to really understand this colour, you’ll see there is no shade that’s as inclusive as black.

Black doesn’t sideline anybody. Black is flattering on all, whether you’re plus size or petite, black will look good on you. Turn Black has used the same philosophy in the style of the clothing as well, our designs are made keeping in mind Indian silhouettes. Of course the shade will match any skin tone!  We believe clothes are meant to let your personality shine through, you’re a clothes are a reflection of you.

Through Turn Black’s clothing we want people to bring out their personalities, we want everybody to feel inclusive and yet be themselves! Different personalities shouldn’t be shunned away just because you don’t “get them”. Just remember, black is for everyone.

‘From a loud absence to a quiet revolution’

Fashion has been a part of the human civilization since time immemorial. Every civilization has its own clothing to identify itself with. The more they evolved, the more vain they became. The earliest traces of fashion began in the Victorian era, where women dressed in white, pink, and other pastel colors, for women were expected to appear soft and pleasant, and pastel colors were considered to represent femininity and motherhood. Dark colors like black, on the other hand, were considered to be the colors of witches.

However, women’s clothing in the west saw a revolution in 1926, when Coco Chanel launched what was called thee ‘Little Black Dress’. She revolutionized all of women’s fashion with just one color, with just one outfit. With just one trend, women’s clothing went from being soft, submissive and age-old to youthful, edgy and elegant. Vogue called the Little Black Dress the ‘Ford’ of a woman’s wardrobe, and thus began a new era in the history of women’s fashion.

Chanel paved way for other designers to try their hands on as well. What attracted people to black was the way it was mystery, yet stood in your face, saying it all.

Coco Chanel’s Little Black Dress.
Source : Blomming

As time passed and revolutions across the world increased, black started to become less of a color and more of a symbol. Be it that of the African Americans against the whites in America, or that of the Goth-femmes against the mainstream cisgender, black became the symbol of mourning the discrimination and rebelling against it.

Back in india, black never really had much of a significance in the Hindu society. It was mostly seen as a color associated with the burqas of Muslim women, while Hindu women were expected to stick to bright colors. The only Hindu women who wore black were the ‘Rudaalis’, the women who were called as funerals to cry, so the only significance black had was that of mourning. Other than that, it has been as if our society was so busy finding meanings in colors that they missed looking for meaning the absence of all colors – black. It is as if they were so busy chasing the fickle mindedness of fashion that they missed the timelessness of style. Even today, black is looked at as an inauspicious color, a symbol of color.

Rudaalis crying at funerals. Source : Google

The color that has inspired so many voices to break their boundaries has now become a subject of stigma itself, and that is what has inspired us bring about the revolution that is Turn Black.
At Turn Black, we believe that black is the only color that is laid back and formal at the same time; it is quiet and at the demands to be heard at the same time, and celebrates modesty and panache alike.

Source : Turn Black

Through our clothes, we wish to celebrate the notion of individuality. Black is your individuality, for it’s trendy in the most timeless way, so turn black, and join the revolution! #TurnBlack

We’re all told to wear white in summer because white is supposed to keep us cool — but it doesn’t. Interestingly, black clothing is a better way to keep you cool in the heat. It’s basic physics.  During summer, we all generally wear loose summery white clothing. Not only is the white supposed to look nice during those summer days but people claim that white is the best way to keep cool in the summer. When we see white, we’re seeing the combination of all possible visible light which means that white reflects a great deal of wavelengths of energy coming in and it should reflect the sun’s rays back, instead of letting them cook us. And that makes perfect sense.

Except that this explanation is not complete. Heat is not just coming in from the sun. It’s also coming off a person’s own, warm-blooded, mammalian body, which is a lot closer than the sun is. When all that body heat comes in contact with white clothing covering it, it gets reflected right back towards the body. When we wear white, we are basically cooking ourselves.

So, the best colour to keep cool in the heat, it turns out, is black. Despite the fact that black absorbs everything coming in from the sun, we also have to take into account that it also absorbs energy from the body instead of reflecting it back. Now, the advantages of black clothes depend on finding clothes that are the same thickness and looseness as those summery white clothes. Black clothing also need a little help from atmospheric conditions. Once it has absorbed heat, it needs some way to radiate it away. If there’s even a little wind, black clothing is the better choice for those who want to keep cool, like people who understandably don’t like sweating through their makeup should find something black to wear this summer.

So, we are saying…. Black is the easiest, chicest, most foolproof way to get dressed this summer and physics agrees with us!