‘From a loud absence to a quiet revolution’
Fashion has been a part of the human civilization since time immemorial. Every civilization has its own clothing to identify itself with. The more they evolved, the more vain they became. The earliest traces of fashion began in the Victorian era, where women dressed in white, pink, and other pastel colors, for women were expected to appear soft and pleasant, and pastel colors were considered to represent femininity and motherhood. Dark colors like black, on the other hand, were considered to be the colors of witches.
However, women’s clothing in the west saw a revolution in 1926, when Coco Chanel launched what was called thee ‘Little Black Dress’. She revolutionized all of women’s fashion with just one color, with just one outfit. With just one trend, women’s clothing went from being soft, submissive and age-old to youthful, edgy and elegant. Vogue called the Little Black Dress the ‘Ford’ of a woman’s wardrobe, and thus began a new era in the history of women’s fashion.
Chanel paved way for other designers to try their hands on as well. What attracted people to black was the way it was mystery, yet stood in your face, saying it all.
Coco Chanel’s Little Black Dress.
Source : Blomming
As time passed and revolutions across the world increased, black started to become less of a color and more of a symbol. Be it that of the African Americans against the whites in America, or that of the Goth-femmes against the mainstream cisgender, black became the symbol of mourning the discrimination and rebelling against it.
Back in india, black never really had much of a significance in the Hindu society. It was mostly seen as a color associated with the burqas of Muslim women, while Hindu women were expected to stick to bright colors. The only Hindu women who wore black were the ‘Rudaalis’, the women who were called as funerals to cry, so the only significance black had was that of mourning. Other than that, it has been as if our society was so busy finding meanings in colors that they missed looking for meaning the absence of all colors – black. It is as if they were so busy chasing the fickle mindedness of fashion that they missed the timelessness of style. Even today, black is looked at as an inauspicious color, a symbol of color.
Rudaalis crying at funerals. Source : Google
The color that has inspired so many voices to break their boundaries has now become a subject of stigma itself, and that is what has inspired us bring about the revolution that is Turn Black.
At Turn Black, we believe that black is the only color that is laid back and formal at the same time; it is quiet and at the demands to be heard at the same time, and celebrates modesty and panache alike.
Source : Turn Black
Through our clothes, we wish to celebrate the notion of individuality. Black is your individuality, for it’s trendy in the most timeless way, so turn black, and join the revolution! #TurnBlack