The general thought around a woman dressed in all black clothes is “she’s a Goth” or “she’s Angry”. Why is it that we have these generalization or in fact why do end up stereotyping people for the worst based on what they look like or wear? Black isn’t meant for just certain people, it’s for everyone. Most cultures consider black a sign of bad omen, hence at most “auspicious” occasion black isn’t the first choice for clothing.
Taking Indian culture as an example, black here has an evil connotation, black lacks desirability black has all sorts of negative connotations attached to it. Does it mean that a person wearing black invites evil spirits or negative vibes? Of course not, a person in the most brightly coloured clothes can do that! These age old beliefs should be stopped, and be forgotten. But then people are becoming more & more immune to it, globalization has influenced our ideas about black. Now we relate black to power and dominance! If we take a moment to really understand this colour, you’ll see there is no shade that’s as inclusive as black.
Black doesn’t sideline anybody. Black is flattering on all, whether you’re plus size or petite, black will look good on you. Turn Black has used the same philosophy in the style of the clothing as well, our designs are made keeping in mind Indian silhouettes. Of course the shade will match any skin tone! We believe clothes are meant to let your personality shine through, you’re a clothes are a reflection of you.
Through Turn Black’s clothing we want people to bring out their personalities, we want everybody to feel inclusive and yet be themselves! Different personalities shouldn’t be shunned away just because you don’t “get them”. Just remember, black is for everyone.