“Kenshō”, a Japanese term where ‘Ken’ means seeing and ‘shō’ means nature, essence. Literally means seeing one’s nature or true self. With what is seen as the worst year, we knew just like everything else, it has its pros and cons. It was a good opportunity to indulge in some self-reflection. We believed it was a blessing in disguise- we slowed down, spent more time with oneself, faced our own fears and little moments of joys, which became more relevant than ever before. ‘Kenshō’ emphasises the same beliefs.

Rediscovery – Spring Collection

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BETTER COTTON INITIATIVE

The Better Cotton Initiative is a sustainability programme that provides training on sustainable farming practices to cotton farmers. The result, is a fabric that breathes and is good for you & the environment.

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I did not even know that there were any better conditions to escape to.