Mottanai represents an attitude that values paying respect for the resources around you, teaches you not to be wasteful, and to use these resources with a sense of deep appreciation. It conveys the wasted opportunity of objects that have yet to reach their full potential.
There is life dwelling in every garment cut, every scrap left behind. We’ve created these new pieces with hints of nostalgia delicately woven in each unique pattern. A rebirth. A new beginning. A revival. Mottainai.
ETHICAL CLOTHING FOR EVERY SIZE
झोला (Jhola) is derived from the simplest form of bag made by knotting the ends of a piece of cloth. Something personal, and grounded to Indian roots, Jholas have been popular in India since medieval times and evolved gradually.
BETTER COTTON INITIATIVE
The Better Cotton Initiative is a sustainability programme that provides training on sustainable farming practices to cotton farmers. The result, is a fabric that breathes and is good for you & the environment.
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I did not even know that there were any better conditions to escape to.